Beloit College's Mindset List looks at this year’s crop of incoming freshmen and what their world is like, compared to what yours was like, at their age. 

Most of the kids currently entering college were born in 1996!.


Here are some highlights from the list:

  • When they see wire-rimmed glasses, they think Harry Potter, not John Lennon.

  • “Press pound” on the phone is now translated as “hit hashtag.”

  • Celebrity “selfies” are far cooler than autographs.

  • Hard liquor has always been advertised on television.

  • Ralph Nader has always been running for President of the U.S.

  • They never sat glued to Saturday morning cartoon shows but have been hooked on FOX’s Sunday night “Animation Domination.”

  • The water cooler is no longer the workplace social center; it’s the place to fill your water bottle.

  • Joe Camel has never introduced one of them to smoking.

  • Hello Dolly...cloning has always been a fact, not science fiction.

  • Women have always been dribbling, and occasionally dunking, in the WNBA.

  • Ads for prescription drugs, noting their disturbing side effects, have always flooded the airwaves.

  • There has always been “TV” designed to be watched exclusively on the web.

  • Yet another blessing of digital technology: They have never had to hide their dirty magazines under the bed.

  • Bill Gates has always been the richest man in the U.S.

  • They have probably never used Netscape as their web browser.