According to Time magazine, the most influential candy bar of all time is... the Kit Kat.
So what sets it apart from the competition? Here's the rundown:
1. The Kit Kat bar was the first candy to be marketed around the concept of sharing--You can't say that about Snickers, where the marketing campaign is based on the notion that the bar soothes a raging hunger capable of transforming one into a total diva.
2. It was one of the first candy bars to earn a global following—Do a search for the terms "Kit Kat" and "Japan." A bunch of Kit Kat flavors pop up, including edamame soybean, Shinshu apple, purple sweet potato, and matcha green tea. Do the same with other nations and you'll see the same thing.
3. It was in the works years before most of its modern competitors--The Kit Kat bar's origins go back to 1911, long before Snickers (1930), Butterfinger (1923), 3 Musketeers (1932), Baby Ruth (1921), 5th Avenue (1936), and Milky Way (1923). It was beat out by the Hershey Bar, which hit the market in 1900.
4. It has a jingle that you cannot get out of your head--The "Gimme a Break" jingle has been used in some form in the United States since 1986. Chances are you can hum it by heart.