A man who goes by the name “Cam” set himself on fire before taking the ALS Ice Bucket Challenge. The man set his hat on fire and a friend dropped a bucket of ice water on his head. However the water does nothing to extinguish the flames. The man then runs off screen as his friend tells him to roll around on the ground. He ran back on the screen a few seconds later and appears to be fine. However he said his hair is messed up.